Megatrends are thematic areas that present changes and currents within the industry and guide strong tendencies in different directions.
In 2014 Karl-Heinz Land launched neuland, a digital and strategy consulting firm that has repeatedly been ranked one of the best in Germany by brandeins magazine. He is an insider in digital transformation who has been experiencing and shaping digitalisation for over 35 years, many of them in management positions at internationally operating companies such as Oracle, BusinessObjects (SAP) and MicroStrategy. As a serial entrepreneur and investor, he focuses on innovative technologies such as Blockchain and the Internet of Things. The World Economic Forum (WEF) and Time magazine awarded Land with the Technology Pioneer Award in 2006.