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Sonderwirtschaftszonen in Deutschland – Eine Analyse

Brauchen wir Sonderwirtschaftszonen in Deutschland?

Geschätzte Lesedauer: min

Antworten von @Lars_Feld vom @SVR_Wirtschaft

"}],"locale":"de"},"podcasts/telekom/podcast-digital-x-2021-digitalisierung-erleben":{"id":50,"title":"Podcast: Digital X 2021 - Digitalisierung erleben","tags":["Telekom"],"highlight":true,"published":"06.10.2021","slug_de":"podcast-digital-x-2021-digitalisierung-erleben","slug_en":"podcast-digital-x-2021-experience-digitalisation","duration":"25:11","description":"Cafés, Bars, Restaurants wurden zu Messeständen, Networking-Bereichen und Bühnen. Können Sie sich nicht vorstellen? Genau das fand Anfang September mitten im Herzen von Köln statt: Die Weltausstellung der Digitalisierung - die Digital X 2021. ","shownotes":"

Cafés, Bars, Restaurants und sogar Waschsalons und Blumengeschäfte wurden zu Messeständen, Networking-Bereichen und Bühnen. Können Sie sich nicht vorstellen? Genau das fand Anfang September mitten im Herzen von Köln statt: Die Weltausstellung der Digitalisierung - die Digital X 2021. Es waren zwei spannende Tage mit inspirierenden Keynotes, zahlreichen Innovationen von bekannten Unternehmen und StartUps und mit viel Zeit für persönliche Gespräche. Blicken Sie in der neuen Folge „Digitalisierung. Einfach. Machen,“ mit uns zurück auf dieses großartige Event. Hören Sie rein!


Auf der diesjährigen Digital X 2021 begrüßten wir mehr als 20.000 Besucher*innen live vor Ort, mitten in Köln. In vier Quartieren, auf fünf Bühnen, mit mehr als 100 Locations und auf über zwei Millionen Quadratmetern Fläche gab es zahlreiche Highlights zu bestaunen. Europas führende Digitalisierungsinitiative verbindet Konzerne, den Mittelstand, Start-Ups, Politik, Visionäre und führende Expert*innen in einer gemeinsamen Community. Immer mit dem Ziel einer nachhaltigen Digitalisierung und Verbesserung der Wettbewerbsfähigkeit unseres Landes.


Im Inspiration Quartier, dem größten zusammenhängenden Quartier, gab es einen Innovations-Marktplatz mit spannenden Exponaten von T-Systems, Microsoft und StartUps, wie z. B. Urban Heat und auch der Service Truck der Telekom war vor Ort. Auch der Spaß kam nicht zu kurz: Alle Teilnehmenden hatte die Möglichkeit ein E-Gokart zu fahren oder mittels einer VR-Brille über einen schmalen Steg zu balancieren. Es gab natürlich auch inspirierende Keynotes von internationalen Top-Rednern, wie beispielsweise Arnold Schwarzenegger, Ranga Yogeshwar oder Telekom-CEO Tim Höttges.


Das Disruptive Quartier überzeugte mit zahlreichen Partnern in den verrücktesten Locations im Belgischen Viertel und rund um die Aachener Straße. Dort fand man neben den drei Brand-Häusern der Telekom zu den Themen Förderung, Home Office und digitale Bildung, auch viele weitere Highlights, wie das Samsung Galaxy Z Fold 3 mit seinem klappbaren Display oder unsere Netzwerkpartner rund um Lancom, Zyxel oder Apple. Außerdem hatte man hier die Möglichkeit an Workshops teilzunehmen - wenn diese nicht schon ausgebucht waren. In den Workshops wurden beispielsweise Fragen rund um die Nutzung von Apple-Endgeräten im Business-Kontext beantwortet und da Digitalisierung auch etwas mit Persönlichkeitsveränderung zu tun hat, gab es auch Workshops von Klitschko Ventures, in denen man lernt, wie man sich für Veränderungen öffnet. Zum Abschluss der beiden Tage fand hier auch die Kölsche Nacht statt, wo alle Teilnehmenden die Chance zum Networken hatten.


Unser StartUp-Programm \"Techboost\" hat sich um die Gestaltung des Future Quartiers gekümmert. Es gab spannende Vorträge rund um die innovativen, digitalen Lösungen der StartUps, aber auch einen Marktplatz mit über 40 Marktständen. Dort konnte man sich austauschen, Kunden treffen und Leads generieren. Außerdem gab es tolle Innovationsworkshop in der StartUp Kitchen:


- zum Thema \"Nachhaltigkeit\": Wie kann ich Unternehmen nachhaltiger aufstellen?

- rund um das Thema \"Business Modelling\": Wie kann ich künftig noch schneller, noch besser neue Modelle entwickeln?

- und auch zum Thema \"The Future of Retail\": Was muss der Handel / die Geschäfte eigentlich tun um zukunftsfähig ausgerichtet zu sein?


Auch diese Workshops waren bereits vor Start der Messe ausgebucht. Schnell sein lohnt sich also!


Und zu guter Letzt gab es noch das Interactive Quartier rund um den Friesenplatz mit gleich zwei Bühnen. Dreh- und Angelpunkt dieses Quartiers war das 25 Hours Hotel. Dort gab es sieben Erlebniswelten rund um die Zukunft der Kommunikation. Es gab die Möglichkeit im 5G-Netz gegen das SK Gaming-Team zu spielen, man konnte bei einer Tischkicker-Weltmeisterschaft die innovative Kameratechnik von Sport total gewinnen und natürlich auch spannende Vorträge verfolgen, die abschließend vom Improvisationstheater \"Springmaus\" aus Bonn humorvoll zusammengefasst wurden.


Abgerundet wurde die Digital X 2021 durch die Möglichkeit an einer geführten Tour durch die Quartiere teilzunehmen oder man hat die Gegend auf eigene Faust erkundet - dafür standen E-Roller, Rikschas, Hop-on-hop-off-Busse und die E-Mobility Flotte von Polestar bereit.


So konnte man schnell zu den Pop-Up-Konzerten einiger Kölscher Band gelangen, die über die Digital-X-App angekündigt wurden. Unter anderem spielten die Höhner, Kasalla, Brings oder Planschemalöör. Außerdem gab es regelmäßig Auftritte einiger bekannter Comedians, wie beispielsweise Guido Cantz, Michael Mittermeier oder Christoph Maria Herbst.


Wenn auch Sie beim nächsten Mal dabei sein möchten, dann merken Sie sich das Datum schon mal vor! Am 13. und 14. September 2022 findet die Digital X 2022 statt - wieder mitten im Herzen von Köln!

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Wie bereits die internationale Jury des BEA World Festivals bei der Verleihung der BEA Prämierungen Ende 2021 betonte, wurde das Konzept der DIGITAL X 2021 gleich vierfach ausgezeichnet, weil im Zusammenspiel zwischen Agentur und Kunden ein einmaliges Erlebnis geschaffen wurde, das den Themen Kreativität, Innovation, Nachhaltigkeit und Diversität zu 100% gerecht wurde. Am meisten beeindruckt habe dabei der ganzheitliche Ansatz des Projekts, Europas führende Digitalisierungsinitiative mitten in einer globalen Pandemie völlig neu zu gestalten.

Auch beim HEAVENT Award in Cannes überzeugte die DIGITAL X mit ihrem Mut auf ganzer Linie. Für gewöhnlich findet der HEAVENT Award einmal jährlich statt und prämiert die besten Events des jeweiligen Jahres. Aufgrund der Pandemie wurden jedoch ausnahmsweise die Jahre 2019, 2020 und 2021 gleichermaßen berücksichtigt, was die Konkurrenz für die DIGITAL X erheblich steigerte. Insgesamt gab es stolze 167 Einreichungen aus insgesamt 18 Ländern. Dabei konnte sich die DIGITAL X nach ihrem erfolgreichen Sieg beim BEA World Festival gegen internationale Marken wie Microsoft, VW, Bacardi, Guerlain und Bugatti durchsetzen.

Ganz nach dem Motto „ONLY THE BEST WORK SHINES THROUGH“ knüpft die DIGITAL X nun auch 2022 an ihre Erfolgsserie an und holt beim GOLDEN AWARD OF MONTREUX erstmals Gold nach Hause. Überzeugt wurde eine hochkarätige Experten-Jury, bestehend aus CEOs aus Werbeagenturen, Kreativdirektoren, globalen Marketing- und Kommunikationsmanagern sowie internationalen Unternehmen aus insgesamt 24 Ländern. Wie bereits beim BEA World Festival und beim HEAVENT Award in Cannes, behauptet sich die DIGITAL X somit erfolgreich gegen namhafte, internationale Konkurrenz wie MINI, CANAL+, VW, Adidas, Unilever und Coca-Cola.

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Seit 1989 gilt der renommierte und jährlich stattfindende Golden Award of Montreux als führender internationaler Wettbewerb, der die herausragendsten kreativen Arbeiten aus den Bereichen Werbung, Medien, Digitales und Events auszeichnet. Entsprechend ist dies eine der wertvollsten Auszeichnungen in der Branche, die die weltweit beste Kommunikation des Jahres ehrt.

Dieser Erfolg ist gleichzeitig eine große Ehre für das gesamte Team hinter dem Event, wie auch ein Ansporn für 2022, denn Fakt ist: die DIGITAL X kommt zurück nach Köln! Noch größer, noch immersiver und mit noch mehr atemberaubenden Innovationen, Brandhouses, Marktplätzen und einem gewaltigen Bühnenprogramm. Seien Sie dabei und lassen Sie uns gemeinsam ein neues Erfolgskapitel schreiben – am 13. & 14. September live im Herzen von Köln!

www.heavent-awards.com I www.beaworldfestival.com I www.goldenawardmontreux.com

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As the international jury of the BEA World Festival already emphasised at the BEA awards ceremony at the end of 2021, the concept of DIGITAL X 2021 received four awards because the interaction between agency and client created a unique experience that did 100% justice to the themes of creativity, innovation, sustainability and diversity. The most impressive aspect of the project was the holistic approach to completely redesign Europe's leading digitalisation initiative in the midst of a global pandemic.

DIGITAL X also impressed with its courage across the board at the HEAVENT Award in Cannes. Usually, the HEAVENT Award takes place once a year and honours the best events of the respective year. However, due to the pandemic, the years 2019, 2020 and 2021 were exceptionally considered equally, which increased the competition for DIGITAL X considerably. In total, there were a proud 167 submissions from a total of 18 countries. In the process, DIGITAL X was able to assert itself against international brands such as Microsoft, VW, Bacardi, Guerlain and Bugatti after its successful victory at the BEA World Festival.

In keeping with the motto \"ONLY THE BEST WORK SHINES THROUGH\", the DIGITAL X will now continue its successful streak in 2022 and take home gold for the first time at the GOLDEN AWARD OF MONTREUX. A top-class jury of experts consisting of CEOs from advertising agencies, creative directors, global marketing and communication managers as well as international companies from a total of 24 countries was convinced. Just like at the BEA World Festival and the HEAVENT Award in Cannes, DIGITAL X successfully held its own against renowned international competitors such as MINI, CANAL+, VW, Adidas, Unilever and Coca-Cola. 

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Since 1989, the prestigious and annual Golden Award of Montreux has been considered the leading international competition that recognises the most outstanding creative work in advertising, media, digital and events. Accordingly, this is one of the most valuable awards in the industry, honouring the best communication of the year worldwide. 

This success is both a great honour for the entire team behind the event and an incentive for 2022, because the fact is: DIGITAL X is coming back to Cologne! Even bigger, even more immersive and with even more breathtaking innovations, brandhouses, marketplaces and a massive stage programme. Be there and let's write a new chapter of success together live in the heart of Cologne on 13 & 14 September!

www.heavent-awards.com I www.beaworldfestival.com I www.goldenawardmontreux.com

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Brauchen wir Sonderwirtschaftszonen in Deutschland? Antworten von @Lars_Feld vom @SVR_Wirtschaft pic.twitter.com/7cRBB0xy7W

— gsohn (@gsohn) February 12, 2021
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