Megatrends are thematic areas that present changes and currents within the industry and guide strong tendencies in different directions.
Ulrich Klenke has been Chief Brand Officer at Deutsche Telekom since 1 April 2020. In this role, he is responsible for the national and international brand management of Europe’s leading telecommunications group. Ulrich Klenke is a recognised marketing communication expert and is considered a pioneering thinker in terms of both content and concept development. Previously he was CEO of various advertising agencies and held positions in the automotive industry, for companies including Volkswagen and Daimler. He has more than 20 years of professional experience.