Sophia Grazdanow

Megatrends are thematic areas that present changes and currents within the industry and guide strong tendencies in different directions.

Sophia Grazdanow is founder and CEO of Playful Thinking and has made it her mission to make complex issues tangible in a playful way. Being an innovator, it is important for her to open up realms of possibility and discover new ways of working and dealing with one another in the future. In the metaverse she sees the unique opportunity to link physical and virtual worlds. Through targeted community building and gaming, a new dimension of interaction is created where sustainable and lasting results can be designed for brands and companies.