Sarah Yvonne Elsser

Megatrends are thematic areas that present changes and currents within the industry and guide strong tendencies in different directions.

How do you convey innovation effectively? Making value and benefits of technology understandable and tangible? There's a big gap between the development of technology and the mindset and knowledge of the people. Sarah Yvonne Elßer has specialized as a host, speaker and trainer on the subject of "New Technology & New Mobility" and has already worked for big companies as Mercedes, Volkswagen, Porsche, Opel, Schaeffler, Telekom. She has studied journalism and worked over 5 years as a reporter for a science magazine at the television. In 2018, she founded her own B2B content marketing company and, under the label "Tech Well Told," she and her team help to convey the complex solutions, products, and innovations in a way that can be understood and embraced as a "nerd interpreter." Her purpose: helping people to overcome their uncertainty about new technology and making sure, that no one will be left behind in case of understanding innovations. Because technology will shape our future - and Sarah wants to make sure that this future belongs to all of us!

Sarah is the founder of the Editorial Media Company awen GmbH and was responsible for the communication strategy for the IPO of CAPSENSIXX AG.