In 2017, Noam founded ByondXR, a leading retail-tech startup that empowers brands and retailers to improve sales and customer engagement through new groundbreaking 3D immersive technologies. ByondXR provides the building blocks that help brands enter the Metaverse and has proven its expertise through launching virtual stores in dozens of countries across the globe for leading brands such as: Target, L'Oréal, Estee Lauder, Coca Cola, P&G, Unilever, Mondelez, Mitsubishi, Armani, YSL and Lancôme. In 2022 Noam was featured by The Wall Street Journal as one of the Top 100 Israeli tech leaders and previously featured by Forbes as one of the country’s most influential professionals.