Markus Rejek

Markus Rejek


1. FC Köln GmbH & Co. KGaA
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Our Megatrends at DIGITAL X

Megatrends are thematic areas that present changes and currents within the industry and guide strong tendencies in different directions.

The speaker will focus on the following megatrend(s): Connected Business Sustainability & Responsibility

About the Speaker

Markus Rejek has worked in the Bundesliga for almost 25 years. He was Marketing Director at BVB for 14 years, in which role he steered a comprehensive brand process. The slogan ‘Echte Liebe’ (True Love) was created under his leadership. In 2014, Rejek moved to TSV 1860 München as Commercial Director. From 2017 to 2022, he worked in the same capacity for second-division club Arminia Bielefeld. During his tenure, the club achieved economic rehabilitation after near bankruptcy and was promoted to the Bundesliga. Since November 2022, he has been responsible for marketing and sales at 1. FC Köln. He is considered an identity expert in sport. Being allowed to shape something that has such great relevance for many people is what drives him.