Megatrends are thematic areas that present changes and currents within the industry and guide strong tendencies in different directions.
Kelly-Anne Cliff is one of the automotive industry's best-known IT consultants. As a Tech Rebel, she is passionate about being where the action is and challenging the status quo. To do this, Cliff combines her background in traditional car dealerships, vehicle production and agile software development. Her passion and focus can be found in the areas of connected mobility, data-driven business models and after-sales processes. She has worked at T-Systems International since 2022, driving digital transformation and an understanding of New Leadership both internally and at automotive manufacturers.