Heike Adam

Megatrends are thematic areas that present changes and currents within the industry and guide strong tendencies in different directions.

Heike Adam is a practice expert on finances, ESG and inflation. For more than 20 years she held international finance and management positions in the FMCG and chemical industries. At Henkel she was responsible, among other things, for high-inflation countries, especially Latin America, and global inflation accounting. She has experienced how critically inflation impacts the economy and businesses, how quickly sales and substance can erode and what countermeasures companies can take. Today her Inflation Markets Model is part of the syllabus of Euro-FH University of Applied Sciences. She provides consultation on the impact of inflation on finances, on specific risks and strategic inflation resilience. Heike Adam studied business administration at Humboldt University in Berlin. She is Associate Partner of the Theron Advisory Group, a member of the Advisory Board of Intellisource GmbH and a lecturer at Euro-FH in Hamburg.