Megatrends are thematic areas that present changes and currents within the industry and guide strong tendencies in different directions.
As Vice President and Managing Director, Gregor Knipper is responsible for Jabra’s business in Germany, Austria and Switzerland. Jabra offers professional audio and video solutions for the new world of work. A passionate advocate of New Work, Gregor Knipper is committed to more self-determination, meaningful work and flexibility in the world of labour. For him, the search for new and unique working methods for himself and his team is his job, his vocation as well as his passion. One result: a synergy of storytelling and mnemonics, which helps everyone to get straight to the point and come up with the fitting story even when taken completely by surprise. ‘Storytelling not feature-selling – don’t be afraid of AI.’