Dr. Martina Weifenbach

Dr. Martina Weifenbach


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Our Megatrends at DIGITAL X

Megatrends are thematic areas that present changes and currents within the industry and guide strong tendencies in different directions.

The speaker will focus on the following megatrend(s): Future of work

About the Speaker

Dr. Martina Weifenbach is a pioneer in linking the topics of innovation, new work and mindfulness. Through her PhD at the University of St. Gallen, at the HIIG in Berlin and at UC Berkeley on digital business model innovation of startups and established companies, she has developed a scientific cognition model for the design of change processes. Neuroscience supplements the approach with the human perspective of consciousness. Dr. Weifenbach is the author of "Mindfulness and Innovation in Integrated Organizations", executive coach and founder of myndway. myndway brings the holistic transformation approach of Dr. Weifenbach in sustainable development and training concepts for managers and teams.