Dr. Helmut Leopold

Megatrends are thematic areas that present changes and currents within the industry and guide strong tendencies in different directions.

Dr Helmut Leopold has been CIO at ENSO eCommerce GmbH for six years, responsible for the Insights and IT divisions. In this role he combines the customers’ wishes with the digital possibilities and ensures that digitalisation at ENSO is always used in the interests of the customer rather than being an end in itself. In addition to simplifying shopping, the focus is on improving the customer experience. Furthermore, as author of the non-fiction book Der Food-Plan – Richtig einkaufen für eine bessere Welt (‘The Food Plan – Right Shopping for a Better World’), Helmut Leopold shows how retailers, but also consumers, can influence the development of the food industry for the better.