Dr. Florian Heinemann

Dr Florian Heinemann is General Partner and Co-Founder of Project A. He is responsible for Marketing, CRM and Business Intelligence. Before coming to Project A, he was the Managing Director of Rocket Internet (2007–2012), where he was mostly involved with Zalando, Global Fashion Group and Spark Networks (eDarling/Affinitas). Florian obtained his doctorate in Innovation Management/Entrepreneurship from RWTH Aachen University and his Master of Business Administration from the WHU – Otto Beisheim School of Management. He also received funding from the German Academic Scholarship Foundation for his studies. In addition, Florian is an investor and business angel who is involved in more than 80 start-ups. Heinemann is also a member of the advisory board of various companies, including Henkel, Koerber and Oetker.