Bodo Schiefer

Bodo Schiefer is CEO of snoopstar GmbH, a technology platform for augmented reality. The internationally experienced agency executive previously held management positions at Grey Germany and Grey London, the Engine Group and the WPP agency Burrows, where he advised international clients from the consumer goods, pharmaceutical, insurance and real estate industries. Schiefer is an expert in brand building, brand experience and customer journey planning. He seeks to strategically link content across a multitude of touchpoints – from print to moving images, online marketing, e-commerce and social media – and to make print a springboard to a multimedia brand experience.