IBM Deutschland

IBM Deutschland

IBM Brandhouse
Im Mediapark 5, 50670 Köln // MediaPark Haus 5, Raum 1 (1. OG)

Our megatrends at DIGITAL X

Megatrends are thematic areas that present changes and currents within the industry and steer strong trends in different directions.

We address the following megatrends: Connected Business Future of work Security Sustainability & Responsibility

Our quarter

DIGITAL X 2023 offers 4 quarters as venues for the presentations. The Stadtgarten Quarter, Friesenviertel Quarter, Mediapark Quarter and the Belgisches Viertel Quarter.

We can be found in the following quarter:


About the company

IBM has been a global technology company for over 110 years. Its headquarters are in Armonk, New York. In Germany, Austria and Switzerland, IBM is represented at 26 locations. The solution portfolio ranges from supercomputers and quantum computers to artificial intelligence, security and blockchain solutions in the cloud as well as software and consulting on financing. IBM’s core objective is to support companies of all sizes in the digital transformation of their business models and to help them harness the opportunities of digitalisation.

This is what you can expect at DIGITAL X

In three masterclasses, IBM and partners will show how technology can support companies in the digitalisation process and ensure a successful transformation:

  • Security: Data leak! How to defend yourself successfully.
  • Data/Process Mining: Improving customer experience with IBM Process Mining – unlock the power of your data.
  • Conversational AI: ‘toom ServiceCompanion’ optimises customer service – chatbot, request routing, voicebot.

What makes the product unique

IBM is one of the largest providers of information technology. For over 100 years, IBM has been at the forefront of developing innovations that matter for the future. Over 280,000 IBM employees are developing innovative solutions. We work with governments, companies and researchers. IBM invests over six billion US dollars annually in research and development. For more than seven decades, IBM Research has been defining the future of information technology with over 3,000 researchers in 12 labs. In 2021, IBM filed over 8,600 US patents. This makes us the most innovative company in the USA for the 29th consecutive year.

Solution for the customer

Security: the IBM QRadar Security Suite speeds threat detection and response. Sophisticated AI and automation capabilities have been shown to speed alert triage by an average of 55%.

Data/Process Mining: IBM Process Mining helps businesses make faster, more informed decisions for process improvement through data-driven insights. Clients can improve complex processes – achieving an 80% reduction in average lead time – to stay competitive, boost efficiency and reduce operational costs.

Conversational AI: optimising customer service – pre-classification of service requests or eTrusted reviews and use of voicebots are only three examples of the ‘toom ServiceCompanion’.