This masterclass shows how companies can use AI beyond the hype in a scalable way. We categorize the three AI markets (Pre-GenAI, Training, Enterprise), explain agentic inferencing (multi-agents instead of single-model thinking) and guide you through the AI Strategy House from ambition to execution. Using use case methodology, AI Use Case Wheel and AI Factory, you will learn how to turn pilots into productive, repeatable value creation - with a clear governance, data and platform basis. Finally, you will receive a manufacturer-agnostic blueprint and a checklist for a scalable AI production platform.